At the start of this year we reported on how the country’s leading tech show, CES, in Las Vegas was successful due partly to a large leap in the number of international companies and professionals attending.
Well now, the official audit figures are in from Veris Consulting LLC, confirming that 31,677 industry professionals from outside the U.S. attended the 2011 International CES – setting a new record for the 45-year old event.
Overall, the 2011 International CES welcomed 149,529 technology attendees during its four day run.
Veris is certified by the Exhibition and Event Industry Audit Commission (EEIAC) to perform audits and for the CES event, it made sure that each CES attendee was counted only once, and that show size was calculated using only exhibit space sold, not hallways or bartered space.
“The 2011 International CES was the must-attend event of 2011 and featured astounding innovative debuts including…..” Read the rest of this entry »
You may have seen the term ‘RFID’ knocking about and may not know exactly what it means but, when it comes to events and shows, RFID is fast becoming an essential tool for making your attendees happy.
Gadget freaks from across the nation will this week be hitting the road or tuning into any tech-related news that comes out of Las Vegas.
Marketing technology is a big umbrella term for pretty much anything electronic or online that can be used to promote your event.
It seems like the occasional use of some digital media technology to enhance a trade show is on the increase, as more and more companies turn to digital tools to get the most from events.
Card-swapping may still occur at your show stand and you might still be giving away freebies to get people to your exhibit but technology is superseding how to get the most out of attendees. Even before they show up.
Questions?