Virtual meetings will never replace face-to-face events and exhibitions but a growing number of digital tools are allowing those that exhibit to add value to their events.

In 2012, the trend towards more virtual meetings will continue and accelerate. To help prepare for  what’s coming down the pipe, the Virtual Edge Institute – an international organization dedicated to advancing the development and adoption of virtual event and meeting technology – has published its Top 7 Predictions for Virtual Meeting Technology in 2012.

“To summarize,” Michael Doyle, founder and execituve director of VEI, says “the theme is ‘more, more, more’ for 2012, though not necessarily more of the same. Experimentation and ongoing adjustment to digital strategies will be with us for the foreseeable future as we strive to add value to event, meeting, marketing and learning programs with an ever-growing arsenal of digital tools.”

Here are those predictions from the top:

1. More movement toward a simpler “less is more” approach

The trend toward a more simplified, web page-based graphical interface for online events and meetings will continue in 2012. Platform vendors are moving in… Read the rest of this entry »

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