Are you planning to utilize Pipe & Drape for your 2010 Exhibit?

Many trade show coordinators are finding the belt tightening in 2010 is getting a little rediculous. So…

At the risk of breaking corporate confidentiality agreements, I’ve inserted a rendering that many exhibitors plan to emulate at IMTS 2010.

No, your eyes do not deceive you. It features a sleak pipe frame, curtains provided by show management, and objects TBD situated in the foreground (manufacturing equipment, a podium, the possibilities are finite!). It SCREAMS “we’re at IMTS, and we’re not going anywhere!”

Really, these exhibitors aren’t going anywhere. Not dressed like that, at least.

What will other exhibitors be doing?

Some companies will skip the trade show entirely, licking their wounds and figuring out whether they will survive to see 2011. Yikes.

An exclusive few will roll out new products, hammer at the competition, and establish themselves as leaders within the marketplace. They’ve planned 2010 with an exhibit budget that may actually be less than their 2009 tradeshow budget, while still large enough to make a positive statement at the biennial manufacturer’s show. They know this is their opportunity, and they’re not taking Pipe & Drape for an answer!

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