Anyone who has ever visited a show knows that wireless Internet access via Wi-Fi either works great, works sometimes or works not at all.
The exhibition industry is aware of the problem and for the first time, a task force comprised of convention venue owners, trade show and exhibit organizers are about to look at the issue if Wi-Fi performance and cost. More importantly, how good the Wi-Fi system needs to be and who will pick up the tab.
The task force, which will be overseen by the International Association of Exhibitions and Events [IAEE], which published its own study into the issue back in August.
See our story ‘Wi-Fi: Who Should Pay?’.
Most notable in that study was the clear divide between what show organizers and venue owners think about the subject. Most show organizers (90%) said that attendees should be…..
Long-time exhibitors are proud of owning their own exhibits, which they patch up, pack up and modernize when necessary every year as they trundle across the country from one convention to another.
In 2012, the world’s eyes will be fixed on London and the Olympic Games and, among other things, whether any other sprinter has a chance in hell of catching sprinting superman, Usain Bolt.
The US economy is in a bad way which would lead many to assume that the US exhibition and events sector is in a similar state. But, no, against the odds the sector has continued to rally in 2011 and recorded a growth rate for the first half of 2011 of 2.4%.
In an unprecedented move, four of the most important exhibition and events associations have announced their intention to band together in an effort to define industry best practices.
Now that’s a big question. And most of the time the answer would be ‘Yes’.
Wi-Fi. Take any event in any state and in any industry sector and you will hear attendees grumbling about Wi-Fi access, or the lack of it. If it’s not too slow, it’ll be too expensive or too unreliable. It’s a serious issue facing the exhibition sector.
The popularity of virtual events is on the rise.
Questions?