Long-time exhibitors are proud of owning their own exhibits, which they patch up, pack up and modernize when necessary every year as they trundle across the country from one convention to another.
However, considering the ever difficult economic conditions and shrinking marketing budgets, have companies swapped owning exhibits for renting them?
Seemingly not. Times might be a lot harder but a recent survey shows that most exhibitors still own their own exhibits and many prefer to tweak them rather than rent.
Almost 90% of respondents to an… Read the rest of this entry »
In 2012, the world’s eyes will be fixed on London and the Olympic Games and, among other things, whether any other sprinter has a chance in hell of catching sprinting superman, Usain Bolt.
The US economy is in a bad way which would lead many to assume that the US exhibition and events sector is in a similar state. But, no, against the odds the sector has continued to rally in 2011 and recorded a growth rate for the first half of 2011 of 2.4%.
In an unprecedented move, four of the most important exhibition and events associations have announced their intention to band together in an effort to define industry best practices.
Now that’s a big question. And most of the time the answer would be ‘Yes’.
Wi-Fi. Take any event in any state and in any industry sector and you will hear attendees grumbling about Wi-Fi access, or the lack of it. If it’s not too slow, it’ll be too expensive or too unreliable. It’s a serious issue facing the exhibition sector.
The popularity of virtual events is on the rise.
The U.S. exhibition industry is being asked to look to Europe in order to create a proper tradeshow rating system.
Questions?