Posts Tagged ‘exhibition’

Brighter Outlook For Global Exhibition Industry

Thursday, September 9th, 2010

busy showThis summer the fifth Barometer Survey was carried out by UFI, the global association of the exhibition industry and thankfully, there is light at the end of the tunnel.

The survey of hundreds of UFI members across 83 countries on six continents found that the turnover drop-off experienced since the start of the global economic crisis has ‘bottomed out’.

Many of those members admitted that although they are still suffering, they predict an increase in turnover for 2010

There are significant regional differences though. Almost one respondent out of two in the Americas expect their 2010 annual profit to increase by more than 10% compared to 2009.

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Apple iPad Captures Trade Show Leads

Wednesday, September 1st, 2010

newleads ipadA useful business tool or expensive fashion gadget?

For many, Apple’s iPad is mostly for fun but for Californian company NewLeads, the iPad is the “perfect tool” for capturing trade show leads from those people visiting your stand.

For any trade show attendee, getting good sales leads is the name of the game. The company is already a leading supplier of sales lead acquisition devices for trade shows but says the iPad is perfect for capturing sales lead information and wirelessly transmitting it to a server.

Those leads can then be sent by the server to a worldwide sales channel while simultaneously updating show reports.  Both the lead information and the reports can then be viewed on any computer or handheld PDA “within seconds”.

“While we use many types of capture devices on the show floor, this is the fastest and most convenient method for our customers…..

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Exhibition Industry Slumps For 9th Straight Quarter

Wednesday, August 25th, 2010

empty hall 2Things continue to be bleak in the exhibition industry with the sector recording its ninth straight quarterly decline.

According to market-watchers at the Center for Exhibition Industry Research (CEIR), the exhibition industry dropped a further 1.4% during the second quarter.

That said, there are signs that some recovery is underway.

CEIR pointed out that while revenues and net square feet are down, the rate of decline in these areas has slowed down dramatically compared with previous quarters.

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Exhibit Industry Must Tackle 3 Key Issues

Tuesday, August 3rd, 2010

belkin standThe exhibition sector is having a tough time, from those that organise, market and run the shows and arenas to the firms like us, Catalyst Exhibits, who design and build the stands.

It’s no surprise then that exhibit industry leaders have been trying to figure out what they can do to improve things.

The Trade Show Exhibitors Association (TSEA), which is made up of “world’s exhibit marketing leaders, exhibit builders, agencies, show producers and other vested suppliers”, recently  held its first Red Diamond Congress event, a three-day leadership summit held in Orlando, Florida.  Why? To thrash out what players from different areas of the exhibition sector view as the key issues.

And, after three days of discussion and, no doubt, some heated moments, these are the Top 3 issues and recommendations:

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Exhibiting Abroad: Learn The Rules

Friday, July 30th, 2010

chinese exhibition

Businesses looking to exhibit abroad and crack a new market could do well to learn a bit about local ways and customs before even getting their stand out of the truck.

According to speakers at the recent International Federation of Exhibition and Event Services (IFES) in Shanghai, China, it pays to learn a little about where you hope to exhibit next.

Asia is still seen by many western companies as a huge untapped business opportunity, particularly China. There are approximately 165 exposition centers in 15 Asian countries, with almost half of them located in China.

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Take Me Out To The Ball Game….

Monday, July 12th, 2010

white sox

Not a day goes by in the Catalyst Exhibits office without some, ahem, ‘vital’ sports issue being addressed, even more so since the Blackhawks recently won the Stanley Cup.

However, now that hockey season is over, it’s time to talk about baseball. If you had to take a poll at Catalyst Exhibits, I would say that about 90% of employees are Cubs fans…what are they thinking? (Go White Sox!)

How will the “south-siders” do, as they try to fight their way to the top of the American League’s Central Division? If you missed the recent game don’t worry—you’ll get the chance to see them during IMTS here in Chicago in September.

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Five Ways To Improve Trade Show Exhibits

Tuesday, July 6th, 2010

catalyst exhibit 1Attending trade shows can be a great opportunity for your organization. However, if you don’t have the right focus, exhibits can be unsuccessful.

Many organizations suffer from tunnel vision about their products or services, when they should be more concerned with the perspective of attendees who visit their booth.

In order to make trade show sales more effective, you must understand how your current target market thinks, believes and acts.

Here are 5 tips to improve your trade show exhibit. Read the rest of this entry »


10 Reasons Why Text Messaging Can Boost Your Show

Monday, June 21st, 2010

texting

Here on the Best In Show blog for Catalyst Exhibits we’ve been covering topics ranging from key changes to Chicago labor laws that will help revive the ailing exhibition and events market to why renting rather than buying is a clever move when it comes to getting the right stand.

Today, we thought we’d pass on some tips from EXPO Magazine about how you can use SMS/text messaging to boost the number of visitors coming to your event.

Here are EXPO’s Top 10 reasons why you should be using it:

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Renting VS. Owning Your Exhibition Stand

Tuesday, June 15th, 2010

catalyst rental

Some argue that owning your own exhibition stand is a better investment in the long run but, that only works if you can see the future of your business in your crystal ball. Since that’s unfortunately not possible, the best option – especially in the current, dangerous economic climate – is to rent your stand.

Andy Besic at Catalyst Exhibits says it’s like buying a car, where you pay a lot up front and then find yourself paying out for expensive maintenance – not repairs – a few years down the road.

“Think of a time when you bought a car from an incredibly helpful salesperson that left you with an overall euphoric experience. Now fast forward a few thousand miles when you are standing in front of the service manager and he is giving you an unbelievable list of maintenance items. You know the type of thing: “you really should do with this oil change.”

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Booz Allen Hamilton wins “Best in Show”

Wednesday, June 9th, 2010

booz allen hamilton stand

As the A-Team’s Colonel John ‘Hannibal’ Smith always famously said: ‘I love it when a plan comes together’.

The setting couldn’t have been more fitting either as the Catalyst Exhibits’ stand for Booz Allen Hamilton scooped ‘Best In Show’ at the Department of Defense Intelligence Information Systems’ (DoDIIS) Annual Worldwide conference.

The show, held in Phoenix, Arizona, provided the perfect showcase for the multi-billion dollar strategic and technologic consulting firm at the forefront of the national security, defense and civil sectors.

The conference is the stomping ground of elite defense solution providers, dedicated solely to the collection, analysis, and presentation of intelligence to policy makers and tactical users.

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