Posts Tagged ‘event’

Events Industry Wraps in Las Vegas

Tuesday, December 20th, 2011

vegasWell, there goes 2011. A better year in many ways than 2010 for the events industry and one that was capped off in fine style by the recent Expo! Expo! event by the International Association of Exhibitions and Events (IAEE) in glittering Las Vegas.

By all accounts it went well, despite some niggles over certain session formats and some scantily clad showgirls. More than 2,200 professionals from the industry attended the show at the Las Vegas Convention Center and there were 266 exhibitors. 2011 IAEE Chairman Vinnie Polito opened the event with a recap on the past year, highlighting accomplishments and pushing the value of face-to-face meetings alongside the IAEE’s new, forthcoming PR drive to boost the whole events and exhibitions sector throughout the next year and beyond. Read ‘Events Industry Raises $1 Million for PR Push’.

From what we have gathered, the shows Education tracks were a resounding success, with 11 different streams, featuring more than 130 speakers and 50 sessions over the three days. Topics covered everything from attendee experience development and e-Merge technology to exhibitor solutions, global business development, marketing, operations and professional development.

What may have been less successful was the IAEE’s use of Vegas showgirls – at least with the female attendees – who numbered close to half, according to one commentator. Many of them thought they detracted from the professionalism of the rest of the event. Overall, though, the IAEE’s show brought 2011 to a successful close.

Here’s to a stronger 2012.

Happy holiday and best wishes  for the New Year from your events industry blog, Best in Show.


Events Industry Raises $1 Million for PR Push

Wednesday, December 14th, 2011
Last month we covered news that the events industry was going on a PR offensive to generate awareness about the value of exhibitions on business and commerce. Events Industry Launches Largest PR Campaign
http://bestinshow.catalystexhibit.com/2011/11/events-industry-launches-largest-pr-campaign/
Just one month on we are happy report that the PR campaign  - the biggest in the 83-year history of the International Association of Exhibitions and Events (IAEE) – has raised over $1 million in contributions to fund the marketing drive.
The campaign will last three years and is being overseen by PR specialists, Edelman.
“I am thrilled by the support from hundreds of our colleagues and their organizations,” said IAEE Chairman Vinnie Polito. “Never before, in IAEE’s 83-year history, has there been such a collaborative effort to achieve one goal. As a result, we are now well-positioned to launch and support a vital campaign that will benefit our own industry and the customers we serve.”
The campaign will focus on communicating the advantages of face-to-face opportunities, increasing the favorable impression of events, compiling real stories about the power and uniqueness of trade shows, differentiating trade shows from other forms of engagement and leveraging new media and digital opportunities to expand reach and build an online presence.
While new media is certainly an increasingly popular tool for marketing events and communicating with attendees before and after the event, it’s the benefits of face-to-face meetings that will be focused on the most.
In a recent survey, 99% of marketing professionals pronounced their love of B2B events.
Events Industry Launches Largest PR Campaign
Early supporters who not only supported the campaign financially, but who also submitted compelling stories of their exhibitors’ successes include the Consumer Electronics Association, SEMA, INFOCOMM, Monster Cable, the Natio
moneyLast month we covered news that the events industry was going on a PR offensive to generate awareness about the value of exhibitions on business and commerce. Read ‘Events Industry Launches Largest PR Campaign.
Just one month on we are happy report that the PR campaign  - the biggest in the 83-year history of the International Association of Exhibitions and Events (IAEE) – has raised over $1 million in contributions to fund the marketing drive.
The campaign will last three years and is being overseen by PR specialists, Edelman.
“I am thrilled by the support from hundreds of our colleagues and their organizations,” said IAEE Chairman Vinnie Polito. “Never before, in IAEE’s 83-year history, has there been such a collaborative effort to achieve one goal. As a result, we are now well-positioned to launch and support a vital campaign that will benefit our own industry and the customers we serve.”

99% of Marketers Love Trade Shows

Tuesday, November 29th, 2011

shaking hands2The world might becoming virtual with an increasing number of online business-to-business (B2B) and social tools and services out there but, most marketing folk, still rate trade shows and events as the best way to build new customer relationships.

In fact, 99% of them in a recent survey claimed that B2B events offer numerous unique advantages. Leading the pack was the…

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Conference Centers Waking up to Free Wi-Fi

Monday, November 21st, 2011

free wifi logoHow long can conventions centers hold out against offering free Wi-Fi to visitors?

Not too much longer by the looks of it. In the past week, Washington State Convention Center and the Houston, Texas-based George R. Brown Convention Center are offering free Wi-Fi in all of their public spaces for the first time.

Best in Show recently covered just how the thorny issue of Wi-Fi at events is being tackled by a new task force overseen by the International Association of Exhibitions and Events [IAEE]. Read: The Problem with Wi-Fi.

At both the Washington State Convention Center and the George R. Brown Convention Center, the free Wi-Fi service will be a ….

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London Olympics brings new Event Standard

Tuesday, October 4th, 2011

london olympic stadiumIn 2012, the world’s eyes will be fixed on London and the Olympic Games and, among other things,  whether any other sprinter has a chance in hell of catching sprinting superman, Usain Bolt.

A lesser known outcome of the London Olympics, but one is that is far more important to the event industry, is the arrival of ISO 20121, the first international standard for Sustainability Management Systems.

In other words, a system that allows you check the sustainability of your event and get certified for it.

Developed under the eye of the London Organizing Committee for the Olympic and Paralympic Games (LOCOG) and the International Standards Organisation (ISO), ISO 20121 defines the specification for a sustainability management system for event management certification. It will replace the current British standard, BS 8901, upon which it is based, when rolled out internationally. Read the rest of this entry »


Oprah’s Goodbye Gig: Behind the Scenes

Thursday, September 29th, 2011

oprah finale set

Love her or loathe her, Oprah Winfrey’s finale was a major TV event and the event set and design had to be top notch for what was probably one of the most watched TV programs of the year.

The Harpo design team had their work cut out for this 25-year send off, once they had decided on the venue: Chicago’s United Center sports arena. Now, all the hard work began.

They needed a multi-functional, yet show stopping stage, that – and here’s a tough one – could serve as an impressive  performance stage for the likes of musical guests like Stevie Wonder and Paul Simon, but also double as an intimate interview space when Oprah brought back favourite guest like Tom Cruise and others. No small task. Read the rest of this entry »


Events Organisations Band Together

Monday, August 22nd, 2011

group hugIn an unprecedented move, four of the most important exhibition and events associations have announced their intention to band together in an effort to define industry best practices.

Described as a ‘long overdue breakthrough’ the four groups will address industry issues and set out a series of Guiding Principles to ensure best practice across the sector.

The four associations involved are the ASAE, the Exhibit Services and Contractors Association (ESCA), International Association of Exhibitions and Events (IAEE), and the Society of Independent Show Organizers’ (SISO).

“There have been many piecemeal attempts throughout the years to define those practices that are essential to the efficient and fair conduct of business in the exhibition industry”, explains Chuck Grouzard, Chairman of the Exhibit Services and Contractors Association (ESCA). “While we applaud all of those past attempts the fact remains there are too many troublesome issues….

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First AIBTM Show Hits Baltimore: The Europeans Are Coming

Friday, June 10th, 2011

aibtm logoAnyone who’s anyone in the meetings and exhibition sector will be heading to Baltimore in a couple of weeks for the new AIBTM event on Jun 21-23. It stands for the Americas Meeting and Events Exhibition and it’s the first large scale show to bring together the world’s meetings and events industry in one U.S. location.

There will be over 700 U.S. and international exhibitors and the show is expecting 3,000 buyers from the U.S. and around the world to join in what is seen a huge, international showcase and networking opportunity. Tourism and business associations from big cities all over the world will be there to meet and lure key event planners to their cities.

“I am delighted to represent Dublin at this year’s AIBTM,” said Miriam Kennedy, business tourism manager, Dublin Tourism. “I have high hopes for AIBTM given Reed’s track record and it’s good to see the inclusion of the online diary which we all value as exhibitors. I’m very confident Dublin Convention Bureau’s attendance at this event will deliver for Dublin. I’m excited to be in Baltimore at the same time as one of Dublin’s best exports – U2.”

One of the more novel approaches will be offered by London & Partners, the official promotional agency for the capital city. The group will be bringing its first ’scratch and sniff’ mini guide to the event…… Read the rest of this entry »


Facebook Upgrades Great For Your Event

Tuesday, March 15th, 2011

facebook pages upgrade

We’ve all heard how social marketing tools – used correctly – can be very helpful in raising the profile of, and marketing, your event. Obviously someone at Facebook has been listening closely because the latest batch of upgrades to its Pages are making social marketers very happy indeed. Why? Because you can now use your Page like a user.

The new Pages upgrades follow on from December’s personal profile upgrades and are designed to allow branded pages – or your event pages – to be much more interactive and easier to administer.

One of the key changes is being able to navigate and interact with other areas of Facebook as your Page. You can now choose to receive notifications about fan activity, Like and comment on other Pages as your Page. You can also get your own News Feed, letting you engage with the latest news from other Pages you like.

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How Has The Exhibition Sector Fared In The Last 10 Years?

Monday, February 7th, 2011

In recent years, it’s fair to say that the exhibition and event market sector in the US – and worldwide – has taken a kicking.

The global economic recession has made life very difficult for exhibitors and show organisers over the past few years but, thankfully, the indications are that things are looking up and the sector is recovering – slowly.

But how have things fared in the sector over the last decade, between 2000 and 2010. Industry watchdog, the Center for Exhibition Industry Research (CEIR), has been talking about its Census of the Exhibition Industry, 2011 Edition.

Here’s a short interview with CEIR president and CEO, Doug Ducate, touching on some of the highlights.

What are the major changes that you have noticed in the sector over the past decade?