Posts Tagged ‘business’

Brighter Outlook For Global Exhibition Industry

Thursday, September 9th, 2010

busy showThis summer the fifth Barometer Survey was carried out by UFI, the global association of the exhibition industry and thankfully, there is light at the end of the tunnel.

The survey of hundreds of UFI members across 83 countries on six continents found that the turnover drop-off experienced since the start of the global economic crisis has ‘bottomed out’.

Many of those members admitted that although they are still suffering, they predict an increase in turnover for 2010

There are significant regional differences though. Almost one respondent out of two in the Americas expect their 2010 annual profit to increase by more than 10% compared to 2009.

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Exhibition Industry Slumps For 9th Straight Quarter

Wednesday, August 25th, 2010

empty hall 2Things continue to be bleak in the exhibition industry with the sector recording its ninth straight quarterly decline.

According to market-watchers at the Center for Exhibition Industry Research (CEIR), the exhibition industry dropped a further 1.4% during the second quarter.

That said, there are signs that some recovery is underway.

CEIR pointed out that while revenues and net square feet are down, the rate of decline in these areas has slowed down dramatically compared with previous quarters.

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Exhibit Industry Must Tackle 3 Key Issues

Tuesday, August 3rd, 2010

belkin standThe exhibition sector is having a tough time, from those that organise, market and run the shows and arenas to the firms like us, Catalyst Exhibits, who design and build the stands.

It’s no surprise then that exhibit industry leaders have been trying to figure out what they can do to improve things.

The Trade Show Exhibitors Association (TSEA), which is made up of “world’s exhibit marketing leaders, exhibit builders, agencies, show producers and other vested suppliers”, recently  held its first Red Diamond Congress event, a three-day leadership summit held in Orlando, Florida.  Why? To thrash out what players from different areas of the exhibition sector view as the key issues.

And, after three days of discussion and, no doubt, some heated moments, these are the Top 3 issues and recommendations:

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Exhibiting Abroad: Learn The Rules

Friday, July 30th, 2010

chinese exhibition

Businesses looking to exhibit abroad and crack a new market could do well to learn a bit about local ways and customs before even getting their stand out of the truck.

According to speakers at the recent International Federation of Exhibition and Event Services (IFES) in Shanghai, China, it pays to learn a little about where you hope to exhibit next.

Asia is still seen by many western companies as a huge untapped business opportunity, particularly China. There are approximately 165 exposition centers in 15 Asian countries, with almost half of them located in China.

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Five Ways To Improve Trade Show Exhibits

Tuesday, July 6th, 2010

catalyst exhibit 1Attending trade shows can be a great opportunity for your organization. However, if you don’t have the right focus, exhibits can be unsuccessful.

Many organizations suffer from tunnel vision about their products or services, when they should be more concerned with the perspective of attendees who visit their booth.

In order to make trade show sales more effective, you must understand how your current target market thinks, believes and acts.

Here are 5 tips to improve your trade show exhibit. Read the rest of this entry »


Renting VS. Owning Your Exhibition Stand

Tuesday, June 15th, 2010

catalyst rental

Some argue that owning your own exhibition stand is a better investment in the long run but, that only works if you can see the future of your business in your crystal ball. Since that’s unfortunately not possible, the best option – especially in the current, dangerous economic climate – is to rent your stand.

Andy Besic at Catalyst Exhibits says it’s like buying a car, where you pay a lot up front and then find yourself paying out for expensive maintenance – not repairs – a few years down the road.

“Think of a time when you bought a car from an incredibly helpful salesperson that left you with an overall euphoric experience. Now fast forward a few thousand miles when you are standing in front of the service manager and he is giving you an unbelievable list of maintenance items. You know the type of thing: “you really should do with this oil change.”

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