OK, it’s official. 2011 has been the best year for the US exhibition and events industry in recent years.
Some would say that wouldn’t be all that hard but, you have to give credit when growth has been recorded for every quarter this year. It’s not a return to pre-economic recession days but it’s all heading in the right direction. The Total Index measurement – which measures across four key metrics – has recorded a 2.6% increase during the third quarter against the same period in 2010, continuing the momentum recorded earlier this year.
The Index is published by industry watchdog, the Center for Exhibition Industry Research (CEIR).
“The results show that the exhibition industry is healthy, vibrant and…. Read the rest of this entry »
The world might becoming virtual with an increasing number of online business-to-business (B2B) and social tools and services out there but, most marketing folk, still rate trade shows and events as the best way to build new customer relationships.
How long can conventions centers hold out against offering free Wi-Fi to visitors?
It’s ‘good to be green’, or so the current thinking in pretty much all business sectors tells us these days, not just the event and exhibit sector.
When the going gets tough, the tough get, well, busy cranking up their marketing machine.
Anyone who has ever visited a show knows that wireless Internet access via Wi-Fi either works great, works sometimes or works not at all.
Long-time exhibitors are proud of owning their own exhibits, which they patch up, pack up and modernize when necessary every year as they trundle across the country from one convention to another.
In 2012, the world’s eyes will be fixed on London and the Olympic Games and, among other things, whether any other sprinter has a chance in hell of catching sprinting superman, Usain Bolt.
Questions?