When the going gets tough, the tough get, well, busy cranking up their marketing machine.

In an effort to combat the effects of a sluggish economy the International Association of Exhibitions and Events (IAEE) is going on the offensive, launching the largest public relations (PR) campaign in its 83-year history to generate awareness in about the value of exhibitions on business and commerce.

“The exhibition industry remains the most resilient business-to-business marketing and communications channel despite the challenges brought about by the most serious recession in the nation’s history,” says IAEE Chairman, Vinnie Polito. “The exhibition remains the preeminent choice of corporate marketing executives, and we have a unique opportunity to build upon this strength and to further reinforce the fact that exhibitions can do more to advance corporate objectives than any other medium.”

The campaign has been made possible by a huge amount of fundraising with the IAEE’s members. The campaign will focus on:

Read the rest of this entry »

Share

Long-time exhibitors are proud of owning their own exhibits, which they patch up, pack up and modernize when necessary every year as they trundle across the country from one convention to another.

However, considering the ever difficult economic conditions and shrinking marketing budgets, have companies swapped owning exhibits for renting  them?

Seemingly not. Times might be a lot harder but a recent survey shows that most exhibitors still own their own exhibits and many prefer to tweak them rather than rent.

Almost 90% of respondents to an… Read the rest of this entry »

Share