Last year was a great year for the U.S. exhibition industry. Not only did the sector outgrow the country’s growth rate for GDP but, for the third year running, the sector continued its steady recovery, leaving behind the worst global economic recession in decades.
The figures are in and according to industry watchdog, the Center for Exhibition Industry Research (CEIR), overall exhibition industry activity increased by 3.8% from the level one year-ago during the fourth quarter of 2011, and rose by 2.7% for the year 2011 as a whole. Despite a “brief pause” in Q2 last year, the sector then picked up its pace. The final growth rate for the sector of 2.7% even surpassed CEIR’s own prediction of 2.3% for the year.
“The positive momentum of the exhibition industry…”
We know that 2011 saw some badly needed recovery in the exhibition and show sector [
That’s the exact question that the largest planned meeting of industry groups involved in the exhibition sector are hoping to answer when they meet up later this month for Exhibition Industry Summit II, at the Georgia World Congress Center in Atlanta, GA.
When times are hard, the corporate belt is tightened and one of the first things to go is advertising spend, followed closely by other marketing activities.
Questions?