Giving away free gifts at your show stand during the worst global economic recession in recent history may not seem like a good idea but there are ways to keep your ‘giveaways’ without breaking the bank.
Choose your gift wisely: Make sure that what you are giving stand visitors is designed to maximise your profile. While a pen with your logo may remind them of you for a few days before they lose it, a cool paperweight may actually sit on their desks for months or even years.
Plan Early: Figure out what you want well in advance of your event and order early to avoid last minute disasters and extra production/shipping charges.
Get lots of quotes: Make sure you get numerous quotes from different vendors and make sure you tell them that you are seeking numerous quotes. You will always find a better price this way.
Stay generic: If you are clever, make your gift item generic …..
It seems like the occasional use of some digital media technology to enhance a trade show is on the increase, as more and more companies turn to digital tools to get the most from events.
Questions?