This summer the fifth Barometer Survey was carried out by UFI, the global association of the exhibition industry and thankfully, there is light at the end of the tunnel.
The survey of hundreds of UFI members across 83 countries on six continents found that the turnover drop-off experienced since the start of the global economic crisis has ‘bottomed out’.
Many of those members admitted that although they are still suffering, they predict an increase in turnover for 2010
There are significant regional differences though. Almost one respondent out of two in the Americas expect their 2010 annual profit to increase by more than 10% compared to 2009.
They also expect it to remain stable compared to 2008. That said, more than 62% feel that the impact of the financial crisis will be felt into 2011.
By contrast, the Asia/Pacific region was hit hardest in 2008 but their turnover plummet bottomed-out by the end of 2009. Now, 76% in the region are looking forward to a turnover increase during the first half of 2010.
This increases to 87% of participants for the second half of 2010. Asia/Pacific is the only region where a majority of respondents expect an increase by more than 10% of their 2010 annual profit compared to 2008.
Europe, which was more severely hit by the economic crisis than Asia/Pacific and the Americas in 2009, faces a longer recovery. Only 41% of survey respondents experienced an increase in turnover by the first half of 2010. Four out of 5 companies expect the crisis to continue until 2011 or 2012.
Tags: business, exhibition, show
i read a lot about this topic in the last few weeks and i consider it might be true. Eventhough i believe everyone is responsible for himself. Just my