The exhibition sector is having a tough time, from those that organise, market and run the shows and arenas to the firms like us, Catalyst Exhibits, who design and build the stands.
It’s no surprise then that exhibit industry leaders have been trying to figure out what they can do to improve things.
The Trade Show Exhibitors Association (TSEA), which is made up of “world’s exhibit marketing leaders, exhibit builders, agencies, show producers and other vested suppliers”, recently held its first Red Diamond Congress event, a three-day leadership summit held in Orlando, Florida. Why? To thrash out what players from different areas of the exhibition sector view as the key issues.
And, after three days of discussion and, no doubt, some heated moments, these are the Top 3 issues and recommendations:
- 95% of attendees believe that certified, independent, third-party attendance and demographic data would help validate continued investment in a show.
- Housing bureaus should adopt a customer service orientation when dealing with corporate marketers, in recognition of their status as true value generators. The needs of exhibitors and their companies should be considered at all times.
- More efficient and effective labor management can free up allocated budget and resources. These, in turn, can be invested into additional activities and promotions that can (1) improve the performance and increase the overall value of corporate exhibit programs and (2) enhance profit for show producers.
Do you agree?
Tags: business, design, event, exhibition, show
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