Businesses looking to exhibit abroad and crack a new market could do well to learn a bit about local ways and customs before even getting their stand out of the truck.
According to speakers at the recent International Federation of Exhibition and Event Services (IFES) in Shanghai, China, it pays to learn a little about where you hope to exhibit next.
Asia is still seen by many western companies as a huge untapped business opportunity, particularly China. There are approximately 165 exposition centers in 15 Asian countries, with almost half of them located in China.
Attending trade shows can be a great opportunity for your organization. However, if you don’t have the right focus, exhibits can be unsuccessful.
Questions?