Here on the Best In Show blog for Catalyst Exhibits we’ve been covering topics ranging from key changes to Chicago labor laws that will help revive the ailing exhibition and events market to why renting rather than buying is a clever move when it comes to getting the right stand.
Today, we thought we’d pass on some tips from EXPO Magazine about how you can use SMS/text messaging to boost the number of visitors coming to your event.
Here are EXPO’s Top 10 reasons why you should be using it:
Top 10
1. SMS-capable mobile phones are ubiquitous.
2. Texting is very popular and growing — nearly 5 billion text messages were sent per day in the U.S. at the end of 2009.*
3. It’s simple to execute.
4. It requires little ramp-up time if you use a shared short code.
5. It can be rolled-out with relatively little investment.
6. It can help activate other media.
7. It can be used to track adjacent media.
8. It provides an excellent channel for remarketing.
9. It offers a much less cluttered environment than the e-mail inbox.
10. It offers real-time measurability.
Tags: exhibition, mobile, show, texting