Despite the recent upturn, anyone claiming that the US manufacturing sector has cleared the jaws of the global recession is probably high or, full of crap. Or both.
2010 is the year when manufacturing firms will be looking for ways to take a few months of positive growth and turn them into long-term recovery. For many firms, September’s International Manufacturing Technology Show (IMTS) – the largest manufacturing technology show in the US - will be a key event. It may come as a surprise to some but these shows are not just about swilling free champagne in the evening, ogling booth babes and collecting as many free pens as possible. In reality, IMTS is probably a manufacturing technology company’s best way of getting together with all of their existing customers while being able to showcase technology to thousands of potential new customers. [OK, and maybe chug some free champagne, annoy booth babes and stock up on pens].
Still, to make the most of it, companies will have to stand out. Why? Well, IMTS 2010 will have thousands of companies exhibiting and around 91,000 visitors. To make the most of it companies will have to make their booths, well, stand out from the crowd. However, with constrained budgets, companies should be looking at smarter ways to exhibit. Catalyst Exhibits has taken the recession on board to create a wide range of custom, rental exhibit solutions to suit any budget. After all, if your company’s chief financial officer is now flying economy and eating burritos like the rest of you, you can’t afford to start designing and building your own booth. At least not one that looks great.
Many companies underestimate the cost of trying to build their own custom exhibits. Think of the popular home improvement expression ‘money pit’ and you’ve got it. No matter the size, Catalyst has a long track record in designing stunning exhibits that don’t break the bank. Sure, you’ve probably seen some crappy rental exhibits in the past. You know the ones: bland, beaten up, with weird unidentifiable stains and carpet so threadbare it looks like a herd of buffalo were the last ones across. Catalyst, however is offering something fresh and bright, designed specifically for your company to stand out.
From lightweight aluminium fabric walls and conference rooms with noise-proofing and air-con, to high identity towers and lit display cases, it’s time to stop wasting time and money and let the experts in exhibiting make your IMTS event a successful one. They’ll even throw in a free pen. But not a booth babe. That’s probably illegal. Go here to see where the smart exhibition money is being spent.
Great bit of information here Catalyst. I haven’t been to many trade shows in my industry but I was just talking to a rep. of mine who loves his exhibit group. So I hope you are his because if not, i’ll definitely recommend he check you out. While he loved his exhibit, he claimed it was small but his philosophy on the situation makes sense. He and I were discussing the points of being a strong view at his trade shows. It’s not about the his actual product or having it all there; the point for him was presence. His companies presence, catalogs some main products and freebies are enough to get clients scanned into his database and them to know his companies approach.
Great look at it and yes it’s probably illegal to toss booth babes, might hurt someone.
With traffic coming in it is much easier to run a blog.