With the Windpower 2010 show on the horizon, we’ve been sitting around today trying to think of famous wind-related quotes. You know, ‘The answer my friend is blowing in the wind’ and ‘We cannot direct the wind but we can adjust the sails’. Wind power is big business with more than 25-gigwatts (GW) installed in the US now and with more than 6-GW of installs planned for 2010. The tens of billions of dollars and the companies behind that swing to cleaner energy will all be blowing into Dallas, Texas this May for the world’s biggest wind energy event, Windpower 2010.
Last year the show had more than 23,000 visitors and 1,200 exhibitors in just three days. How did your show go? Did your company get its slice of the wind farm billions floating around or was your booth and company invisible in the crowd? To stand a chance of getting noticed businesses need a booth designed to boost their profile. A great booth doesn’t have to be the biggest so you can stop those budget-breaking plans to drag a 100-yard tall wind turbine to Dallas right now. Budget constraints are all the rage in the current economic climate, meaning it’s time to approach this year’s event smarter than last year’s.
Renting a custom designed booth from exhibition experts Catalyst Exhibits is a smart first step since few companies can afford to waste the time or money on creating their own booth. Taking the recession onboard, Catalyst has designed a wallet-friendly series of designer booths and modules that can be highly customised to suit all businesses. There’s tall, high-identity towers with printed graphics, easily transportable lightweight aluminium fabric walls, fully featured meeting rooms to escape the crowds and highly visible booth designs with lots of cleverly disguised storage.
So, if budgets are tight and you want WindPower Expo blowing customers in your direction, check out the key to a successful show here.
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